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Measure the time your team gets back

Use a small agency scorecard to measure active work, turnaround, corrections, and whether the team wants to use the workflow again.

Published · 4 min read

Define done before you start the clock

Choose one repeatable task and agree on its finish line. For example, a quote is ready for comparison with the carrier source checked, or an application draft has been reviewed and downloaded.

Do not count a chat response or an opened document as a completed task. The result has to be useful for the next person.

Compare similar work. A straightforward homeowners renewal and a complex commercial submission do not make a useful before-and-after pair.

Record what happens today

For a small set of ordinary cases, record the time spent gathering sources, entering information, checking the work, and making corrections.

Keep waiting time separate from active work. A quote can take ten minutes to return while requiring only a few minutes of someone's attention. Both measures matter, but they answer different questions.

Note exceptions such as a missing document or a carrier login problem. Do not remove them from the record just because they make the average look worse.

Count the whole assisted workflow

Include the minutes spent briefing Relay, preparing sources, answering questions, handling logins, reviewing the result, and correcting it. If a teammate has to repeat the job in the old system, count that time too.

MeasureExisting processWith Relay
Gathering sources and preparationMinutesMinutes
Entry and active task workMinutesMinutes
Checkpoints and handoffsMinutesMinutes
Review and correctionsMinutesMinutes
Work repeated elsewhereMinutesMinutes
Total hands-on timeSum the five rowsSum the five rows
Elapsed time to a usable resultRecord separatelyRecord separately
Ready for the next person?Yes or noYes or no

Include the time of everyone involved. Moving work from a producer to a service teammate does not make it disappear.

Read the result correctly

Subtract total assisted hands-on time from the comparable baseline.

For a fictional example, suppose your normal process takes 18 minutes of preparation and entry plus 4 minutes of review. The total is 22 minutes. With Relay, preparation takes 4 minutes, checkpoints take 2, and review and corrections take 5. That is 11 minutes of hands-on work, so this case saved 11 minutes.

That example is arithmetic, not a Relay performance claim. Your agency's result depends on the task, source quality, configured workflow, and review.

Look at the typical case and the difficult ones. If one carrier repeatedly needs a full manual redo, record that separately so a good average does not hide the problem.

Ask the people doing the work

After a few cases, ask:

  • Did the result arrive soon enough to help with the client?
  • Was it easy to see what needed attention?
  • Could you review the work without starting over?
  • Would you choose this workflow again tomorrow?
  • What would need to change before another teammate could use it?

A workflow that saves a little time but creates uncertainty may still need work. One that consistently reduces effort and is easy to check is a better candidate for wider use.

Expand what is repeatable

Save the request, source checklist, and review standard for workflows that pass the test. Add a teammate or another configured carrier in a small step, then measure again.

Use reviewed completions and repeat use alongside time saved. They show whether the workflow is becoming part of the agency's day.

Plan your first workflow.

Your next step starts with one email.

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