Alternatives
Better Agency alternatives for independent agencies (2026)
If you are searching for a Better Agency alternative, start with one fact: GloveBox acquired Better Agency in December 2024, and it now runs as GloveBoxCRM. Existing users still log in at my.betteragency.io with the same credentials. The product is an insurance sales CRM: pipelines for new business, automated text and email follow-up, and retention campaigns, with more than 100 pre-built automations. It is not an agency management system, which is why Better Agency named NowCerts as its official AMS partner in October 2024. So the real question is which job you are hiring for. If you want a sales CRM, you are comparing CRMs. If your pain is the typing behind service and submissions, that is a different tool, and this page is honest about which is which.
Side by side
How the two paths compare
| Better Agency (GloveBoxCRM) | Relay | |
|---|---|---|
| Category | Insurance sales and service CRM | AI operations workspace, not a CRM or AMS |
| Core job | Pipelines, automated follow-up, retention campaigns | Reads the inbox, parses documents, drafts ACORD forms |
| Automation type | 100+ pre-built sales and service workflows (GloveBox's figure) | Document and inbox automation, with human review |
| Client messaging | Built-in SMS, email campaigns, self-service portal | None. Works from what clients already email |
| AMS role | Not an AMS; partners with NowCerts for management-system data | Not an AMS; works alongside whatever AMS you run |
| Ownership | Acquired by GloveBox, December 2024; now GloveBoxCRM | Independent |
| Published pricing | Not published since the acquisition | Seat-based, month to month |
Where each fits
When Better Agency fits
Your gap is sales. You want insurance pipelines, speed-to-lead, and automated text and email follow-up that keeps prospects from going cold.
You want retention and renewal campaigns running on autopilot, plus built-in SMS and a self-service client portal in one place.
You like being inside the GloveBox ecosystem, since the CRM and the GloveBox client servicing app are now the same company.
Where Relay fits
Relay is not a CRM. If the job is the sales pipeline and follow-up marketing, a CRM is the category and Relay is not in it. Compare Better Agency to other CRMs, not to Relay.
Relay fits when the bottleneck is operations, not sales: triaging submission and service email (Ask Relay, live), reading loss runs and dec pages (Document Parsing, live), and drafting ACORDs without re-keying (ACORD Generation, live).
You already have a CRM you like and do not want to rip it out. Relay runs alongside it and removes the keystrokes it was never built to handle.
Other paths
Alternatives worth weighing
AgencyZoom
Vertafore's sales suite and lead-manager CRM for P&C agents, with lifecycle automation from prospecting through renewals.
Best for: Agencies that want a direct alternative to Better Agency from a large vendor. AgencyZoom reports 35,000+ users.
NowCerts (Momentum AMP)
A cloud AMS with built-in CRM functions and an open API; it is Better Agency's named AMS partner.
Best for: Agencies that would rather run CRM and the management system on one platform than bolt a CRM onto an AMS.
GloveBox
The acquirer's client servicing platform: a branded client app and self-service portal that now sits next to the CRM.
Best for: Agencies whose priority is the client-facing servicing experience, not just the internal pipeline.
The honest take
What we would tell a friend who runs an agency
Relay is honest about the boundary. It is not a CRM and not an AMS. Better Agency, now GloveBoxCRM, owns the sales relationship: pipelines, follow-up, retention campaigns. Relay owns the keystrokes behind service and submissions. It reads the inbox, parses documents, and drafts ACORD forms for a licensed person to review. Those are different jobs, and plenty of agencies run a CRM for sales and Relay for the typing. AI Quoting, which runs carrier portal workflows for human review, is a Research Preview, so treat it as early and not a rating or CRM feature.
FAQ
Common questions
Is Better Agency still around?+
Yes, under a new name. GloveBox acquired Better Agency in December 2024 and now runs it as GloveBoxCRM. Existing users still log in at my.betteragency.io with the same credentials, and the CRM itself was not replaced.
Is Better Agency an AMS?+
No. It is a sales and service CRM. That is why Better Agency named NowCerts as its official agency management system partner in October 2024, so users could reach AMS data without leaving the CRM.
Does Relay replace Better Agency?+
No. Relay is not a CRM and does not manage your sales pipeline or run follow-up campaigns. It removes the document and inbox typing behind service and submissions, and it runs alongside whatever CRM you use.
Sources
Part of the Relay comparison library. Updated 2026-07-11.
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