April 8, 2026

RPA Studio is now Relay

Same product. Same team. New name.

The short version

RPA Studio is now Relay. Our new home is relayins.com. Our new email is hello@relayins.com. Every old link still works. Your bookmarks still work. Nothing about how the product operates is different.

If you have five seconds, that is the whole update. If you have three minutes, here is the why.

Why we rebranded

When we started, "RPA Studio" was accurate. We built robotic process automation for insurance agencies. The name said exactly what we did.

Two things happened.

First, the product outgrew the category. What we run in production today is not what most people mean when they say "RPA." Classic RPA is a brittle script that breaks every time a carrier portal changes. That is why enterprise RPA projects have been failing in insurance for a decade. What we built is self-healing. It adapts when carriers update their forms. It handles MFA prompts. It works across every portal in parallel, not one at a time. Calling it RPA was holding us back from explaining what it actually does.

Second, the name was confusing prospects. When agency owners heard "RPA," they pictured UiPath consultants, six-month implementations, and IT tickets. That is not us. We wanted a name that would not anchor us to a category we had already outgrown.

"Relay" is what the product actually is. Your team enters data once. We relay it to every carrier, every portal, every time, without anyone at your agency touching a keyboard after the first submission. The name is the job.

What's changing

• Name: RPA Studio is now Relay.
• Domain: rpastudio.ai is now relayins.com.
• Email: hello@rpastudio.ai is now hello@relayins.com.
• Logo: New orange mark. You will see it in the nav, the favicon, and across every page.

What's not changing

• Your product works exactly the same. No new portal. No new login. No new thing to learn.
• Your price does not change. The plan you signed up for is the plan you have.
• Your point of contact does not change. Same people. Same response times.
• Your data lives exactly where it did yesterday. You still own all of it.
• Our posture on security, credentials, and human review does not change. None of that was about the name.

Bookmarks, links, proposals, everything else

Every old URL on rpastudio.ai now redirects to its exact equivalent on relayins.com. If a client opens a link from an old email and it says rpastudio.ai in the address bar for a split second before landing on the new domain, that is by design. No link is broken. No proposal is broken. No blog post, guide, or case study has moved. When you get a chance, update your bookmarks and any copy in your outreach. No rush.

Our search rankings, SEO work, and backlinks transfer with the redirects. Nothing is starting over.

What comes next

The product roadmap is the same as it was last week. We are still shipping the things we told customers we would ship. The rename changes the label on the box, not what is inside.

If you have any questions, hit hello@relayins.com and we will answer fast.

Here is to the next chapter.